How white-label hosted phone service works for an MSP
White-label hosted phone service lets an IT company sell business phones as its own product while someone else runs the phone platform. Here is how the pieces fit.
Resources · Published 2026-10-18
What "white-label" means
A hosted phone service replaces the phone box in the closet with software running in a data centre. Staff use desk phones, softphones on a laptop or phone, and a web portal. "White-label" means the service reaches your client under your name: your company on the invoice, your support contact, your brand in front of the client's administrator. The client buys from you. The company behind the platform stays in the background.
For an MSP this matters because phones are a monthly line the client already pays someone for. If the client buys it elsewhere, another provider has a reason to talk to them every month. Selling it yourself keeps that relationship and puts one more service on the invoice you already send.
Who does what
| The platform provider | You, the partner |
|---|---|
| Runs the phone platform, the Canadian carrier connection, backups and monitoring | Owns the client relationship, the contract and the price |
| Ports numbers and keeps the technical side working | Collects the information a port needs and sets expectations with the client |
| Gives your team second-line help | Gives first-line help: adding users, phones, resets, how-to questions |
| Registers the civic address of each number for 911 with the carrier | Gives a correct address for every number and passes 911 warnings to the client |
| Bills you monthly, per seat and per number | Bills the client at your own price |
This is the model Telquay uses. See how it works for the steps and phones for MSPs for the details that matter to an IT company.
What a client sees
Each user gets a phone number and an extension. Behind that sits an administrator portal where the client's own contact can look at call history, listen to recordings, send voicemail to email, set up ring groups and change call forwarding. Desk phones are provisioned over the internet: plugged in, they fetch their own settings, so nobody needs to touch each one on site.
The questions to ask any platform before you sign
- Who answers when it breaks? Ask how the platform is backed up, whether restores are practised, and how faults are noticed. We keep nightly backups with an off-site copy, practise restores (our drill takes about 21 minutes) and monitor the server with a watchdog.
- Who is the carrier? Calls need a carrier to reach the public phone network. Ours is Iristel, a Canadian carrier.
- How are numbers moved in? Ask who does the work and what you must supply. See porting business numbers in Canada.
- How is 911 handled? Ask how addresses are stored and what you must tell clients. See 911 for hosted phones in Canada.
- Will they sell to your clients? A white-label partner should be able to get that answer in writing. Ours is no.
- What do you pay, and what is the minimum? Per-seat wholesale prices and minimums belong in the partner terms. Talk to us for a quote.
Where to start
Pick one client with a simple need, perhaps a small office on an old system that is due for replacement. Price it against what they pay now, plan the move with the checklist for moving a client off an on-premise system, and run that one customer end to end before you offer it to the rest. When you are ready to talk, become a partner.
Add phones to what you already sell
Tell us about your company and your customers. We will set up a call and walk you through the platform.
Become a partner